BUSINESS ANALYTICS

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1) Contoso Inc. Business Analysis 

- Focusing on financial analysis involving sales/profit of stores across geographic areas

- Identified stores or products that are performing well

- Identified areas which are underperforming

- Evaluated performance across brands and manufacturers

- Analyzed the effectiveness of various promotions

Tools Used: Tableau and MySQL 

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2) AIESEC Hyderabad Organizational Analysis

- Focused on sales and marketing of the product 

- Identification of KPIs and CSFs 

- Employee attribution and retention analysis 

- Supply and demand reports 

Tools Used: Microsoft Excel 

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3) UMass Boston - Office of Registrar Web Analysis 

- Quality Assurance and Search Engine Optimization of Registrar's website 

- Analyzing page views and bounce rates in comparision with previous timelines and noticing trends later used for process optimization 

- Identifying key campaign traffic and visitor behavior and creating reports 

Tools Used: MySQL, Siteimprove